That is, a plaintiff may sue an alleged infringer, and be met with a defense or countersuit that unexpectedly imperils the plaintiffs mark. Should nike be held responsible for working conditions in foreign factories that it does not own, but where subcontractors make products for nike. A comparative analysis of strategies and business models of. When bill bowerman and phile knight founded nike, they aspired to inspire this myth in every product. This case study analyses the everevolving marketing strategies adopted by. Customers are significant because they affect the companys revenues from the sports shoes, apparel and equipment market. Identify the brand associations individual brands under the family umbrella for the following 3 sub brands. The company is dealing in different segments which are very much similar with. Nike over view nike is the ancient greek goddess of victory it is one of the most recognized symbols in the world. Provides a wacc calculation, although it has been intentionally designed to mislead students. Apr 30, 2014 the harvard case study places particular emphasis on nikes governance processes and approach to embedding sustainability into the business, embracing transparency and pursuing innovation as a. Introduces the weighted average cost of capital wacc. Porters five forces model was also employed on nike inc forthe. This case study analyses the everevolving marketing strategies adopted by nike to become a global brand founded in.
This case is mainly dealing with a wellknown company nike inc. Each group will turn in one report sounds obvious, but might as well make it explicit. Constant innovation has been the byword for nike s success. Apr 10, 2016 nike is the world leader in the manufacturing of sportswear and gear with more than 47 market shares across the global nike.
Managing ethical missteps sweatshops to leadership in. Download as pptx, pdf, txt or read online from scribd. Thus, their task is to identify and explain the mistakes in the analysis, which are intended to highlight conceptual issues regarding wacc and its components. Political factors play a significant role in determining the factors that can impact nike, inc. This case was prepared from publicly available information by jessica chan, under the. Pdf this report is all about to show a marketing plan for nikes products. The study attempts to find out the relevance of the strategies adopted by these companies, which are globally successful athletic apparel companies in the context of bahrain. Branding strategy of nike in greek mythology, the word nike is associated to the goddess of success, representing honored conquest on the battleground. Initially written as a working draft by the new academy of business for the members of its innovation network for. Pestel and environment analysis with us at fern fort university. The findings of the study highlight nikes strategies which.
Further, this exploratory study is based on case studies of nike inc. The case study of nike, inc is critical to understand the serious and major transformation a corporation underwent to sustainability and a circular economy, focusing on. Nike this case is a group project that is due on march 28 just before class begins at 10. Nike turned to buzzword again to develop the content for its fy1011 report, which won a top international reporting award, and for its fy12 report. Nike brand strategy positioning case study if you want to get access to nike brand strategy analysis including brand essence, brand values, brand character, brand archetype and expert commentary register or log in.
The american manufacturer, through its marketing strategy which rests on a favorable brand image, has evolved into a large. This case was prepared from publicly available information by jessica. Stanford initiative for the study of supply chain responsibility sisscr integration, incentives and innovation nikes strategy to improve social and environmental conditions in its global supply chain angharad porteous and sonali rammohan. Based on the case study, it is found that nike, inc. Nike case study analysis by ahmed samir haitham salah magdy essmat magdy mohamed sherif 2. How nikes marketing strategies helped it become a global. Using a case study of nikes csr approach in the football manufacturing industry of pakistan, we explore how the csr measures advocated in a new, emerging policy paradigm on csr in gpns affect labor agency at nikes main football supplier factory in pakistan. Case analysis of nike, inc cost of capital apparently, the issue of nikes case is to control and check the calculation cost of capital done by joanna cohen who is the assistant of a portfolio manager at northpoint group. Nikes share price had declined significantly from the start of the year. When looking at nike in this case, they are clearly trying to maximize profits. In those days the internet was brand new, but we began to see the power of instantaneous information and. However, she had done a quick sensitivity analysis that. Nike inc developing an effective public relations strategy case solution,nike inc developing an effective public relations strategy case analysis, nike inc developing an effective public relations strategy case study solution, it has been almost ten years since the first article appeared in the media claimed that factories subcontracted to nike in china and indonesia. Abuse in indonesia 2011 controversy nike logo nike was.
It is amongst the most awesome publication we have go through. Pdf on july 5 2001, kimi ford, a portfolio manager at northpoint group. Nikes share price had declined significantly from the. It sells its products in over 170 countries around the world through 690 nikeowned retail stores, about 23,000 retail stores in the us and via independent distributors and licensees. Integration, incentives and innovation nikes strategy to. Nike and global labour practices 2 introduction the following case study outlines nikes experience in developing and implementing various labour practice initiatives in its footwear and apparel factories worldwide. Nike, inc cost of capital case study cost of capital. Locke mit working paper ipc02007 july 2002 through a case study of nike, inc. Cost of equity capm model capital asset pricing model 9. Managing ethical missteps sweatshops to leadership. It is headquartered in oregon, united states and operates on a global scale. They send their productions overseas because of the cheaper labor work force. Integration, incentives and innovation nikes strategy to improve social and environmental conditions in its global supply chain angharad porteous and sonali rammohan 19th november 20 nikes approach to managing supplier responsibility has greatly evolved since the 1990s, when the. Nike inc developing an effective public relations strategy case solution, nike inc developing an effective public relations strategy case analysis, nike inc developing an effective public relations strategy case study solution, it has been almost ten years since the first article appeared in the media claimed that factories subcontracted to nike in china and indonesia were to forc.
Constant innovation has been the byword for nikes success. Nov 08, 2018 nike is the worlds leader in athletic footwear and apparel. A comparative analysis of strategies and business models of nike. Nike a case analysis submitted to the faculty of the graduate school of the ama online. Nike, inc cost of capital case study free download as powerpoint presentation. How nikes marketing strategies helped it become a global brand. Renamed nike, after the winged goddess of victory, the company went public in 1980, by then. Identify the brand associations individual brands under the family umbrella for the following 3. Sustainable business performance summary, and nike, inc.
Harvard business school hbs and the stanford graduate school of business gsb recently published two separate case studies that examine the history of nike, inc. What is the wacc and why is it important to estimate a firm. Nike, inc cost of capital on july 5, 2001, kimi ford, a portfolio manager at northpoint group, a mutual fund management firm, pored over analyst writeups of nike, inc. And the athletes helped nike design and market the products and brand that changed the.
Sometimes, in the contentious world of trademark defense, a case can boomerang on a plaintiff. Nike is also not breaking any laws, if anyone is breaking any labor laws it would be the factory itself, not nike. Conclusion after discounting cash flows provided in exhibit 2 with the calculated wacc of 9. Nike, inc cost of capital case study cost of capital beta.
In this case nike attempted to coordinate its sourcing and csr policies, improve human resource management practices by providing workers with productivity incentives, training workers in their rights under pakistani labor law and the nike code of conduct, and. The study attempts to find out the relevance of the strategies adopted by these companies, which are globally successful. Case studies published by harvard business school and the stanford graduate school of business trace nikes journey as one of the first companies faced with issues in its global supply chain to one that now actively pursues sustainable innovation as part of the companys longterm growth. A comparative analysis of strategies and business models. Nike originally published in consumer superbrands volume iv, may 2001. Lacking a clear vision, its impossible to understand how a company built on athletic shoes could ever become as successful as. Phil knight, a dedicated long distance runner, developed a plan to make lowcost running shoes in japan and sell them in the united states as part of his work toward an mba. Nike case analysis cost of capital beta finance scribd. The case study of nike, inc is critical to understand the serious and major transformation a corporation underwent to sustainability and a circular economy, focusing on restoring waste to be put. Nike is the world leader in the manufacturing of sportswear and. Each report should have a cover page that contains the following the names of. Also, create some similar products of nivea, use the same marketing to market their products. Managing ethical missteps sweatshops to leadership in employment practices introduction phil knight and his university of oregon track coach bill bowerman founded blue ribbon sports, later renamed nike, in 1964.
Zplyzojt6n \\ doc \ corporate social responsibility. Nike inc cost of capital by maria canchola on prezi. Nike sought buzzwords help in completing its fy0709 corporate responsibility report, which won the top north american reporting award. President and ceo mark parker in the companys 2011 corporate sustainability report. Using both theory and practical managerial thinking as well as supporting research, respond to each of the questions below do not use the questionandanswer format in formatting your case analysis use an essay format with subheadings. Nikes corporate social responsibility strategy gives top priority to customers as a stakeholder group. Nike inc developing an effective public relations strategy. A natural step case study nike from humble beginnings to global player. Nike is a major publicly traded sportswear, footwear and equipment supplier based in the us which was founded in 1962 originally know as blue ribbon sports. Nike over view nike is the ancient greek goddess of victory it is one of the most recognized symbols in the world the swoosh. Case studies published by harvard business school and the stanford graduate school of business trace nikes journey as one of the first companies faced with issues in its global supply chain to one that now actively pursues sustainable innovation as. Nike case study cost of capital equity finance scribd. The idea, born as a result of a paper written by knight.
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